Product Description:
I led a cross-functional team in the development of a customer loyalty management software platform called “Elite Club.” Unlike traditional CRM software that focuses on managing customer progress within an organization, Elite Club analyzes customer behavior, such as visit frequency, purchase amount, and interests, to make data-driven decisions that encourage customers to return and make additional purchases. The platform provides businesses with a comprehensive set of tools to manage customer loyalty programs and improve customer engagement.
Features List:
- Loyalty points and credit system
- Different models for point and credit redemption
- Comprehensive reporting features for customer analytics
- Integration with existing business systems
- Customizable loyalty program options
- Customer engagement tools, including rewards and personalized offers
Challenges for Product Manager: As a product manager for Elite Club, I faced several challenges, including:
- Understanding the needs and pain points of different types of businesses to ensure the platform was customizable to meet their unique requirements
- Coordinating cross-functional teams to ensure successful product development and delivery
- Balancing business objectives and customer satisfaction to ensure the platform drove ROI while maintaining customer engagement
- Managing customer data privacy and ensuring the platform complied with legal requirements
Product Manager Responsibilities: As the product manager for Elite Club, my responsibilities included:
- Defining the product vision and roadmap for platform and mobile application
- Gathering and analyzing customer and market feedback
- Coordinating cross-functional teams to ensure successful product development and delivery
- Ensuring the platform met business objectives and customer needs
- Managing the product budget and resources
- Conducting market research to identify potential opportunities and threats
- Collaborating with sales and marketing teams to drive product adoption and growth.
